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Franke Launches New Site

Franke launched their new and improved USA website in early September and we were excited to take a look around. Of course, with Heidi Klum as the company’s brand ambassador, there clearly isn’t a shortage of beauty on the site. But it’s not just Heidi’s pearly whites that stand out. The site is chock-full of elegant product imagery, as well as dynamic new features. Whether users are in search of new product or just want to learn more about the Franke brand, there is something for everyone.

An interactive selection process on the Product page gives users the ability to browse products by type, model range, installation and finish. Plus, faucets can be viewed in every available finish and a downloadable spec sheet is available for every model.

The new Lifestyle Photography displayed throughout the site shows how Franke products define 21st Century Luxury. Choose from Lifestyle Suggestions of Modern, Fire Clay, Traditional, Classic, Transitional and Eclectic to see just what Franke has to offer.

Support areas are now equipped for Technical, Customers, Trade Partners and Design Support. And an in-depth Sink Selection Guide assists by matching personal needs with specific product features.

On the About Franke page, users can take an interactive journey through the first 100 years of the Brand.

Finally, premier dealers now have the opportunity to submit photos of their showrooms for inclusion in the dealer locator – a micro site within frankeksd.com, to be launched shortly.

Franke has advised that the enhancements and improvements will continue to develop on the site – and we look forward to experiencing them all!




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